As a pattern designer, I am always thrilled to see how my work is going to look on real life products. I am even more excited when it resonates with the brand’s voice. Recently I received some styled shoots from The Call of Summer, an online brand making gorgeous swimwear for women. I am so on board with their belief that the true beauty is all about being authentic and imperfect. When I design patterns, my hands get dirty, and the floor around my table is covered with dozens of pieces of paper. My design process is definitely imperfect. Would I create the same stuff if I strived to keep everything nice and clean? I don’t think so. Would I find some nice pattern ideas while being afraid of ink splashes on my table? Probably not. Imperfections are a part of our lives, that’s what makes us unique. I hope that my messy pattern supports and reinforces the idea of being authentic and embracing your personality. If you want to learn more about The Call of Summer, check out their website or Instagram page. And don't forget to play more & worry less!
All photos were kindly provided by The Call of Summer.